Marketing from Scratch

Head of Special Projects at Tinkoff Asya Chelovan on what it takes to enter the profession. There will be no instructions on setting up ads. There are already enough materials on this. Since interfaces and advertising tools’ capabilities change frequently, compiling a course is meaningless. However, there are solutions to make marketing beneficial and profitable. For example, can products be promoted without a budget? What to do in competitive niches where advertising costs a fortune? Does content marketing work or not? Who will benefit from this micro-course: Beginner marketers Take the first step in the profession and find answers to basic questions: how to get a job, how to fit into a team, what tools to use, and which pitfalls to avoid. Entrepreneurs Deepen knowledge about their product and target audience, understand how to analyze and evaluate results, conduct research, and work with data. In the micro-course, you will learn: Why it is essential to do marketing and how to earn money from it. How to develop product and target audience knowledge. Which acquisition tools work, and which budgets are best not to spend. How to grow and develop the current customer base. How to conduct research and build marketing strategies. How content marketing works: from case studies to brand media. Program (17 Learning Modules, 25 Short Video Lessons) Introduction Product Marketing System Marketer’s Work Essence Brand Awareness Performance Marketing CRM Analytics Marketing Research Content Marketing What advertising should be Obsession with trendy tools Promoting a product with formed demand Promotion of a product oriented to spontaneous purchases Launching a new product into the market Promoting a narrow B2B product About a marketer’s career and growth How to ace an interview at a company + Practice 20 Case Studies with real-life situations analysis. 20 Tests at the end of the topic for self-assessment. What’s included in the micro-course: 25 video lessons. 1 short video — 1 thought. 20 case studies.

Difficulty: high

Duration: 10 hours