I Am a Brand 2.0: Coaching Game

Author: Tamara Rogacheva – practicing philosopher, psychologist. Full member of the International Professional Guild of psychologists-gamemasters. Leading more than 20 transformational games. Author of psychological games “Key to all doors,” “Acquisition of gifts,” “I-BRAND!,” “I wish to wish!” and others. Organizer of the studio of transformational games [Time of the Game] in Minsk. The game “I-BRAND 2.0” is: Learning the basics of marketing. Basic structure for building a personal brand. Analysis of the current level of brand carrier. Planning specific actions for creating, managing, and monetizing your brand. Working on limiting beliefs. Finding new tools and ways of promotion. Training in storytelling. Game kit: Composite field consisting of 12 segments and a central circle with a direction pointer spinner. Sets of question cards – 12 sets. Set of cards “Storytelling Structure” – 6 pcs. Set of cards “Story Themes” – 1 set. Set of cards “Selling Words” – 1 set. Blank matrix – 6 pcs. D6 Cube Set of game chips – 50 pcs. Instruction for the leader. Training video. (Not included in the set, but not required as there is a detailed game manual) This game can be used as a working tool: by consultants in the infobusiness field to educate clients; by brand creation and promotion consultants; by marketers; by startup teams, brand building consultants/advertising and digital agencies to gather customer information as an alternative to the traditional brief. by business trainers for strategic sessions. by external consultants for work in companies within branding, rebranding, organizing marketing and sales department projects. This game is about the most important thing for every practicing specialist – personal brand. In the game, players will have the opportunity to create a personal brand matrix, see blind spots, and find many ideas for the development and monetization of their I-BRAND! In addition to working on questions –

Difficulty: medium

Duration: 9 hours