Entrepreneur Tracker (“Practical” Package)

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Who is a tracker? A tracker is an expert who helps an entrepreneur grow their company through fast and inexpensive hypotheses, focus, and data-driven solutions. Essential in product teams, startups, and tech businesses. Training program: Module 1 Diagnosis Introduction to the profession. Who is a tracker and what are his main competencies Principles of interacting with the entrepreneur. What can and cannot be done Business diagnosis. How to identify barriers and growth points; achieve the first joint quick victory Goal setting. Identify and validate the goal, design actions Module 2 Decision-making based on data Product and service companies. Why it is important to differentiate them Unit analysis. Calculate the economics of one sale and understand the current state of the business Optimal metrics. Identify the indicator that needs improvement Product analytics. Consider the return and virality – the foundation of successful product development. Module 3 Behavior in uncertainty situations Hypothesis formulation and testing. Master the skill of setting up and conducting quick and inexpensive experiments (use the AAARRR funnel). Prioritization of hypotheses. Rank hypotheses in different ways. Choose the ones worth testing. Focus. Identify the key metric that the entire team focuses on (NSM) Module 4 Clients and competitors Basics of customer development. Identify the customer segment, formulate the right questions; quickly find respondents; draw conclusions from data JTBD interviews. Analyze how a business can take customers from competitors Competitive analysis. Identify the main selection criteria and advantage Unfair competitive advantages. Build a sustainable company Module 5 Tracker tools Diagnosis. Prepare and find barriers and growth points in real companies. Traction meeting. Discuss results, formulate hypotheses, choose priorities and focus on them. Value reinforcement. Identify value, document it with the entrepreneur, receive feedback Module 6 Team.

Difficulty: medium

Duration: 7 hours

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