Superhero

By now you realize: Content sells. And more importantly, it’s about “WHO” sells, not “HOW” they sell. People buy from a real person. If they see someone who can solve their problems. If they trust them. If they believe that person will finally change their life for the better. By creating quality content, you become that person. Essentially, you are creating demand for future products. Even for products that don’t exist yet. Ignore this text at your own risk! Today, everyone talks about the importance of funnels. Every other guru offers another course on advertising. Webinars and their automated versions are back in trend. Yes, even copywriting is talked about enough. Of course, all of this is important. The problem lies elsewhere: You can build funnels, advertise, conduct webinars, and write copy all you want, but it’s harder without positioning, status, and authority. On the other hand… You can have trust and generate sales without all these tools. Without trust, your marketing operates at reduced capacity. Like a smartphone at the last 5% of battery. The longer you ignore this, the more effort your business will require… and the more failures you will endure over and over again. What is a quality content strategy? It’s your stories. Stories for business are like air for the lungs. No air = No life. The same goes for business. If you can’t create stories and inspire people, your business is in mortal danger. Today, I will explain in detail WHY this happens… why a business without stories is on the brink of death. But let’s take it step by step…

Difficulty: high

Duration: 9 hours