Creating High-Quality Videos at Home 3.0

Videos are needed everywhere. Imagine that you want to learn about a certain topic and are choosing educational materials on it. You see 10 offers for courses and training. Most of them are standard and boring. But a couple of authors have their own video channel with great content, there are videos on the landing page, and clips on other social networks. You see that these are interesting specialists who can speak well and clearly convey their information. While for the rest of the authors, there is nothing but a sales page with text descriptions and images. You don’t even know if you will like their voice, presentation style, or overall approach. Who will you choose? In most cases, those whose videos you have watched. And whom to choose among them, you will determine by other criteria. Let’s move on. You need to create a converting sales funnel, in which your info product will be sold through content and audience interaction. Here, there are no options at all—without video in one form or another, your series will not convert. Yes, people can read texts, perceive them, and even thank you for them, but purchases without video will either be minimal or nonexistent. You simply won’t be able to convey your expertise and convince people that they can trust you. I don’t know of any more or less successful project that did not create videos (except, perhaps, Andre Chaperon in Western infomarketing, but he has a completely unique situation, unique copywriting, and he started 15 years ago when you could still make a name without video). Let’s go further. You want to create your info product. And, again, you need videos: – to deliver content within your courses and training – to create a sales system for the materials you have created. Yes, you can write books. Or make audio. And it works well and gets a high response. BUT! The most important point. This is NOT a replacement for video but a serious addition to your product line. Texts and videos together bring great results. And also—advertising. In order to.

Difficulty: high

Duration: 6 hours