Proper Branding: Step-by-Step Practical Guide to Creating and Promoting Awesome Brands

Branding is undoubtedly one of the most important tasks and functions of marketing. And the value of making the right decision on this task is particularly relevant today. This book is a step-by-step guide to creating a brand, a synergy of competencies of three top-class specialists in marketing and management. It will consolidate all your scattered knowledge about branding into a single, clear picture—from implementing necessary preparatory actions to measuring the effectiveness of the outcome. The unique Matrix 5S, developed by the authors, is applicable to any branding object: product, company, individual, or territory. Why should you buy this book? You will learn what a brand and branding are. You will learn about the unique 5S branding model. The correct branding model is universal: suitable for products, companies, individuals, and territories. This book is a step-by-step guide to creating a brand. It will consolidate all your scattered knowledge about branding into a single, clear picture. You will see the branding map presented as a comic where everything will be understandable. There are many interesting original case studies here. You will learn what needs to be done before starting branding and what after creating the Brandbook. You will be able to measure the effectiveness of branding.

Difficulty: medium

Duration: 8 hours