How to Sell When They’re Not Buying: Three Powerful Sales Tools for B2B Markets

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This book is about how to build marketing for your company in the B2B sphere and for products that do not have formed demand using just three marketing tools – white paper, mailings, and cases. The proposed tools are proven and effective. They can also be used as a marketing mini-system and will bring much greater returns than separately. You will learn how to bring a client to your company without chasing them and how to attract attention to your business without price and advertising pressure. You will gain a clear understanding of the mechanisms and principles of marketing tools, their integration into your business, the opportunities they present for the growth of your company and its profits. In the book, you will find the minimum amount that will help you regularly bring in new clients, get the maximum return from incoming requests, increase the number of repeat deals, boost your company’s sales, build marketing, and get rid of unnecessary expenses. Just three tools that will change not only your marketing but also your business. The publication is aimed at owners, marketing directors, commercial directors, and marketers of B2B companies selling innovative, intellectual goods or services, as well as products requiring a high level of expertise or skills.

Difficulty: medium

Duration: 7 hours

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