Bright Text-112

How to turn dry, laborious text into a post that grabs attention, is read to the end, and commented on. Techniques that will help your Instagram texts attract attention and sell. Sometimes you prepare dinner from good, expensive products. Really try. And damn, it turns out pale, bland. Without a spark. What can be done? Crunch over the dish with a mill of coarse sea salt, another with pepper. Squeeze lemon juice, a few drops of cold-pressed olive oil. A couple of sprigs of herbs, pomegranate seeds… Then you even start to regret that it turned out too tasty. It’s hard to stick to meager evening calories with such food. The same situation with posts on Instagram. If the text for publication turned out dry, it can be perfected with the help of several techniques. All bright, convincing texts are built on the same principles. Sometimes we think that people who write well are just naturally talented. Such nuggets do exist. There are also people who read a lot of fiction books, absorb rich vocabulary and diverse speech patterns, and this helps them articulate their thoughts well. But most proficient writers simply master certain techniques. It’s not talent, it’s technology. These people know what to add to the headline, beginning, and end of the text to make a stronger impression on the reader. Where to shorten a sentence, and where, on the contrary, to make it longer. Which individual words and parts of speech are better to remove. And what, on the contrary, to use as much as possible. They don’t do it by intuition; such a sequence of words doesn’t just pop into their heads accidentally. They know the techniques of good texts.

Difficulty: medium

Duration: 8 hours