Etsy Business: Practical Guide to Running an Etsy Store

Sales – is a special art that is quite possible to master at any age and with any level of training. In this course, you will find all the necessary information needed to make sales in your Etsy store regular and predictable. Yes, predictable. Not spontaneous. Not random. Sales can and should be managed. This is exactly what the course “Business on Etsy” is dedicated to. This course is suitable for you if: You already have a store on Etsy You understand at least the basic settings of the store BUT AT THE SAME TIME: You are dissatisfied with the level of profit and want to establish a flow of customers You want your store to develop faster You have already made promotion attempts, but only wasted time and money without getting results You still do not understand what is really important and what needs to be done, and what you should have given up long ago. Program: Niche Analysis (6 lessons) Niche analysis and trends on Etsy Searching for trends on Merchant Words Searching for trends on eRank Searching for trends on SaleSamurai Module 2 Store diagnostics (10 lessons) Identifying active and “dead” listings in the store Objective assessment of photo quality in your store Strong and weak keywords in your store Working on traffic sources to your store Portrait of your store visitors based on working with Google Analytics Strong and weak points in comparison with competitive stores Store design Module 3 SEO optimization (10 lessons) SEO laws Etsy search engine Adapting listings for Google Formatting titles and tags in the listing Selecting keywords using eRank, Marmalead, SaleSamurai, Merchant Words Module 4 Promotion (18 lessons) Promotion goals All methods of internal promotion on Etsy External promotion + bonus lesson on targeted advertising from Igor Zuevich Module 5 Culture + psychology (5 lessons) BLOCK FROM BUSINESS PSYCHOLOGIST OLGA DYAKONOVA: Negative attitudes hindering sales Impostor syndrome BLOCK FROM THE USA FROM NADEZHDA SHABASHOVA: Cultural.

Difficulty: medium

Duration: 9 hours